Growth marketing has been gaining
popularity for its proven tactics of growing a business quickly and
effectively. Instead of traditional marketing that employs a “set it and forget
it” mentality, growth
marketing involves constant testing and tweaking to find the best ways of
reaching your target audience with valuable and relevant content to turn them
into customers and ultimately advocates of your brand.
Growth marketing combines a suite of
different digital marketing tactics to create this long, sustainable growth.
These different tactics include A/B testing, SEO optimization, value-added blog
posts, and data-centric email campaigns. Instead of focusing on just the top of
the customer funnel, growth marketing focuses on the entire funnel and involves
constantly changing and experimenting with new ideas to increase customer
acquisition and add value to every step of becoming a customer and even beyond.
There’s a reason more and more companies are
implementing their own digital growth marketing strategies. Below are a few
ways you can start your own growth marketing.
1. Stay current:
As with almost anything on the internet
today, staying current is the first step to implementing a successful growth
marketing strategy. You should be on top of the latest algorithm updates, the
newest trends in your industry, and even the best practices of growth marketing
itself. Things change rapidly on the internet and if you’re not actively
keeping yourself up to date, you’ll be left behind.
2. Create high-quality content:
You’ve probably
heard that content is king and there’s a reason why that phrase is ubiquitous:
it’s true! Creating high-quality digital content that is relevant to your user
base and future customers is vital to a healthy growth marketing strategy. If
you’re not adding value to your customers throughout the funnel, you’ll lose
potential brand advocates along the way. With so much digital content being
published daily, if yours isn’t among the top tier, your audience will simply
look elsewhere for their information.
3. Analyze your data:
The old ways of
simply setting and forgetting a digital marketing campaign
or test is dead. You should always be analyzing your data and finding what
parts of your campaign you can optimize and improve upon. This will help you
fine-tune your digital marketing efforts, which will increase the quality of
your communications to your customers and add value to their customer journey.
4. Narrow your focus:
While growth
marketing focuses on the whole funnel, you don’t want to have too broad of a
focus where you’re reaching people who just don’t care about what you have to
offer them. Not only is that time wasted, but it also wastes your money on
whatever steps you took to reach them. You should be spending your time and
money on the customers who fit your personas and creating specific, value-added
content for them. There’s a lot of people on the internet, so be sure you’re
reaching the ones you want to turn into customers.
5. Have no fear of failure:
One of the keys
to growth marketing is to keep trying and experimenting with new ideas and
tests. The first one to the scene will have the advantage before that method of
digital marketing becomes oversaturated. What works great for one company might
be a dud for another, and what worked yesterday won’t always work tomorrow, so
trying new tactics to determine what works best for your company and always
optimizing them is vital.
If you’re interested in learning more about
growth marketing for your company, you can reach an expert in the industry at
Jack & Bean.
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