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Digital Marketing Trends for 2019

In order to take your business to extreme heights, you need to know about digital marketing trends. It’s needed to keep your online presence up-to-date and to make the prospects aware of your business. Sticking to traditional methods won’t help here, as things which worked for you in 2018 might not work in 2019.

So to keep you updated, we are here with the list of the latest trends in digital marketing services:

1. Chatbots:

This trend will continue in 2019 as well. Chatbots use AI-based technology to chat with visitors anytime. There are about 1.4 billion people interacting with websites through chatbots. People prefer chatbots as they give a personalized touch, immediate response, and they are available 24*7.

Nearly 80% of tech-savvy businesses plan to use chatbots by 2022.

2. Artificial Intelligence:

This has become every modern business’s best friend in today’s internet-connected world. AI can be used to get the consumer’s insights. It can be used to know their behavior patterns and how they got to your brand. It can track a customer’s activities. Choose the right Chandler SEO company who can provide you all these services.

Many popular websites like Amazon, Flipkart, Shein, etc. uses artificial intelligence to know more about prospects. This way they can throw on personalized messages on customers.

3. Personalization:

Who doesn’t like personalized services? Nowadays when businesses can know about consumer insights, it’s easier to offer personalized content to customers. It includes personalized emails, products, content, and many other services.

Netflix is one amongst the examples of businesses using personalized content. Whenever you log in to Netflix, all the movies, artwork, text, etc shown to you are based on your history.

4. Video Marketing:

Video marketing is an emerging internet marketing service in 2019. Many consumers say that they feel confident in purchasing a product whenever they see its video. Businesses are also using the “going live” feature of social media sites like FaceBook, Instagram, or LinkedIn.

Anyone can join the live videos and witness a product’s making, usage or behind the scenes.

5. Influencer Marketing:

It’s a kind of word of mouth marketing for your brand. Many brands are taking advantage of the large fan base of influencers today. The brands approach these influencers and ask them to talk about their product and give honest reviews to the consumers.

The people who are following these influencers trust them and believe that whatever they are saying about a particular product or service is true.

Bottom Line:

2019 will be all about consumer insights, personalized content, and automation. So in order to stay high in the competition, you need to adopt all these latest trends in digital marketing! Jack&Bean is the best Scottsdale SEO Company providing the best digital marketing services.

5 Powerful Web Design Concepts You Should Know

In today’s world, if you don’t have a website, then your business is almost non-existent. It has become so important to have an online presence nowadays that having a well-designed website can’t be ignored. Whenever a potential customer lands on your site, give him a long lasting impression by designing a cool and relevant website for your business.

Here, we are telling you 5 most powerful website design Phoenix AZ concepts that you should know in order to attract customers:

1. Storytelling:

Nowadays, not only websites are incorporating storytelling to acquire customers, but also the brands are adopting this strategy in their commercials. Storytelling is a great way to make an emotional connection with the targeted customers. Tell them your story, or probably their own.

You can show the happy customers story on your website design Phoenix to attract prospects. After all, what can be more appealing than hearing out happy customer’s review(s)? Do try it out.

2. Play with Colors:

Your website should be designed with eye-catching and soothing colors. Colors speak a lot about the brand and the brand’s story. You need to find out the theme and then decide colors according to it. Remember, the color scheme of your website should go well with the theme of your brand.

Nowadays, the minimalistic color scheme is used as it keeps the focus on the website. If you see Apple’s or Amazon’s website, you will notice a minimalistic color theme going on.

3. White Space:

Here the white space refers to the empty space in your website. The website should not look like a room loaded with things, no space to move around. It should not look cluttered. A spacious website attracts more customers. Everything should be clear and placed at a distance apart.

Leaving spaces between things can make your website look more organized and clutter-free. It also facilitates navigation for your visitors! Search for website development Phoenix to get more information.

4. Call to Actions:

An example of a CTA would be “sign up for free” or “contact us”. A CTA is necessary in order to tell the visitors what they are supposed to do next. A relevant CTA is required to convert your visitors into leads. These CTA’s should be placed either in sidebars or at the end of blog posts.

5. No Symmetry Needed:

All the modern websites are using asymmetric approach nowadays. Symmetry means having the same shape or design on both themes. While asymmetry involves mixing different shapes and sizes, various elements and typography. This immediately attracts the viewers and looks appealing to the eyes.

For some amazing website hosting Phoenix, contact Jack&Bean today. They have specialists for this purpose.