Digital Marketing Trends for 2019

In order to take your business to extreme heights, you need to know about digital marketing trends. It’s needed to keep your online presence up-to-date and to make the prospects aware of your business. Sticking to traditional methods won’t help here, as things which worked for you in 2018 might not work in 2019.

So to keep you updated, we are here with the list of the latest trends in digital marketing services:

1. Chatbots:

This trend will continue in 2019 as well. Chatbots use AI-based technology to chat with visitors anytime. There are about 1.4 billion people interacting with websites through chatbots. People prefer chatbots as they give a personalized touch, immediate response, and they are available 24*7.

Nearly 80% of tech-savvy businesses plan to use chatbots by 2022.

2. Artificial Intelligence:

This has become every modern business’s best friend in today’s internet-connected world. AI can be used to get the consumer’s insights. It can be used to know their behavior patterns and how they got to your brand. It can track a customer’s activities. Choose the right Chandler SEO company who can provide you all these services.

Many popular websites like Amazon, Flipkart, Shein, etc. uses artificial intelligence to know more about prospects. This way they can throw on personalized messages on customers.

3. Personalization:

Who doesn’t like personalized services? Nowadays when businesses can know about consumer insights, it’s easier to offer personalized content to customers. It includes personalized emails, products, content, and many other services.

Netflix is one amongst the examples of businesses using personalized content. Whenever you log in to Netflix, all the movies, artwork, text, etc shown to you are based on your history.

4. Video Marketing:

Video marketing is an emerging internet marketing service in 2019. Many consumers say that they feel confident in purchasing a product whenever they see its video. Businesses are also using the “going live” feature of social media sites like FaceBook, Instagram, or LinkedIn.

Anyone can join the live videos and witness a product’s making, usage or behind the scenes.

5. Influencer Marketing:

It’s a kind of word of mouth marketing for your brand. Many brands are taking advantage of the large fan base of influencers today. The brands approach these influencers and ask them to talk about their product and give honest reviews to the consumers.

The people who are following these influencers trust them and believe that whatever they are saying about a particular product or service is true.

Bottom Line:

2019 will be all about consumer insights, personalized content, and automation. So in order to stay high in the competition, you need to adopt all these latest trends in digital marketing! Jack&Bean is the best Scottsdale SEO Company providing the best digital marketing services.